2021 Industry Leaders Breakfast

Inspiration, honesty, hints and tips

Over four years, our Industry Leaders Breakfast has served up fresh stories every time, as experiences are shared, surprising insights are gleaned and new perspectives appreciated... all achieved before the day's work begins!

For a delicious breakfast served with a dollop of inspiration and the odd 'ah hah!' moment, meet us at at The Old Woolstore where MC, ABC journalist Fiona Breen, will be joined by women with very diverse backgrounds and experience - Jude Franks, Ruby Daly and Archana Brammall.

Book online below or email us at info@withtas.com to book direct and for bank details. Invoice/receipt available on request.

Jude Franks, speaker at Industry Leaders Breakfast

Jude Franks, Franks Consulting

Jude is a proud and passionate Tasmanian who prides herself on making a significant and sustainable difference.

Over her 35 years, Jude has driven projects, strategies and experience development, many of which have helped to shape today’s tourism industry. She was State Manager of Innkeepers Hotels and project managed and guided successful operations such as The Old Woolstore, Brooke Street Waterfront, Woolmers Estate and Federation Concert Hall.

At Federal Group, she led a large team through a market-shaping era with the acquisitions of tourism properties, the Pure Tasmania Brand launch and Saffire's concept and design.

Jude then worked in SE Asia for the global Branding company Futurebrand, leading their tourism and country branding practice.

She has served as a Director on many boards - Tas Convention Bureau, Tas South, Ecotourism Australia, Port Arthur Historic Site Management Authority, RACT Destinations and RACT Travel – and is currently on the RACT Board, Steamship Cartela Trust and an Executive Director and Tourism and Marketing Director of the Mt Wellington Cableway Company.

Jude also works as a mentor and a consultant to numerous businesses, for many currently finding ways to survive the pandemic. She is also extremely proud of the many stellar tourism professionals she has been involved in nurturing through her career.

Ruby Daly, speaker at Industry Leaders Breakfast

Ruby Daly, Hellfire Bluff Distillery

Hellfire Bluff Distillery, at Marion Bay in Southern Tasmania, is owned and run by the Daly family, and Ruby Daly has been an integral part of the business from the very beginning.

Ruby's passion, drive and determination has been key in making Hellfire Distillery what it is today - a premium spirits brand with a reputation for innovation and crafting unique products in wild and remote regional Tasmania.

Ruby oversees all business operations at the distillery from product development, through to distribution, sales and marketing; working closely with the Head Distiller and the tight-knit Hellfire team.


Archana Brammall, Sweetbrew

Archana Brammall, Sweetbrew Café

Archana Brammall is the owner of Launceston’s very popular Sweetbrew Café, Sweetbrew Airport Café and currently developing Sweetbrew Tatler Arcade - a roastery, wine bar and fusion restaurant by night.

Archana is currently completing post graduate studies at UTAS and holds a degree in Economics and English literature along with Diplomas in Project Management, Small Business Management and Tourism Operations. She is a Graduate of the Tasmanian Leaders Program and a director of both the Launceston Chamber of Commerce and the Riverside Olympic Football Club as well as programme coordinator for The Empowerment of Women with the organisation Care for Africa.

Born and raised in Ethiopia followed by a life in India, Archana’s world spans not just three countries but three continents: Africa, Asia, and Australia. It gives her a unique perspective,  the ability to speak three languages fluently and to walk the path between three distinct cultures.

In 2000 Archana arrived in Australia with just $100 and almost 21 years later having never worked in business, she has provided employment for over 250 Tasmanians through several tourism and hospitality enterprises.

During Archana’s 20 years in the State, she has seen Tasmania grow and develop, particularly in diversity. When first arriving in Tasmania, Archana’s Indian and Ethiopian heritage stood out and she found herself both embraced by some and subjected to racial abuse by others. Tasmania’s diversity has increased significantly, welcoming immigrants, and providing a home and another chance at life for a wide range of groups. And yet still as a black female business leader in Tasmania, she very much remains a minority figure. Archana wishes to help change that.